Project period: April 2025

Client: Stadtentwicklungsgesellschaft Solingen GmbH & Co. KG in cooperation with Neue Effizienz gGmbH and Solingen.Business as part of the FAB Region Bergisches Städtedreieck project

Target group: Managers and employees in the sustainability departments of ten medium-sized organizations from the Bergisches Städtedreieck region

Format: 1-day training course on internal climate communication within organizations

Initial situation

“As a sustainability manager, how can I talk about climate issues in my organization in such a way that employees feel addressed and take action?” Ten participants from various medium-sized organizations in the Bergisch city triangle asked themselves this question.

ClimateMind's approach

ClimateMind developed a tailor-made and practical training program with the following components:

Introduction to Canvas Climate Communication – a tool developed by ClimateMind for designing effective communication projects on sustainability topics.
Inspiring input, including on the roles of values, emotions, and ambassadors in climate communication.
Practical exercises, including on developing appropriate framings and formulating concrete impact goals and suitable stories.
Transfer phases that established a direct link to the individual challenges of the participants and facilitated implementation in everyday life.

Results & Impact

New, valuable knowledge gained: Participants have developed a deep understanding of the psychological foundations of effective climate communication.
Target group made tangible: A psychologically based persona was created for each individual main target group to represent that target group.
Skills developed: Participants are now able to plan and implement communication projects related to climate issues. This enables them to address and activate their employees in a way that is highly targeted to the target group.

Relevance for other decision-makers

In order to motivate employees to act in a climate-friendly manner, it is not enough to simply spread awareness about the climate crisis. The ClimateMind approach shows that:

Achieving goals with psychology: Psychologically sound communication strategies have a lasting impact - across industries and organizational boundaries.

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