--- title: "Case Study: External climate communication that is effective and authentic at the same time" description: How ClimateMind training enables authentic and effective external climate communication, without any greenwashing. --- [Skip to main content](https://go.climatemind.de/en/case-study-external-climate-communication#main-content) [![ClimateMind\_logo\_blau-transparent](https://go.climatemind.de/hs-fs/hubfs/ClimateMind_logo_blau-transparent.png?width=150&height=46&name=ClimateMind_logo_blau-transparent.png) ![ClimateMind\_logo\_blau-transparent](https://go.climatemind.de/hs-fs/hubfs/ClimateMind_logo_blau-transparent.png?width=150&height=46&name=ClimateMind_logo_blau-transparent.png)](https://climatemind.de/) [Book your initial consultation now](mailto:mail@climatemind.de) # Case Study: External climate communication that is effective and authentic at the same time **How ClimateMind training helps communications managers motivate external stakeholders to take action while avoiding greenwashing.** [Book your initial consultation now](mailto:mail@climatemind.de) ## Ready for communication that truly resonates? Familiarize yourself with the core aspects of authentic and effective external climate communication and learn how to use them successfully. [Make a nonbinding inquiry now](mailto:mail@climatemind.de) **Project period:** September 2024 **Client:** Business network in the Düsseldorf area **Target group:** Sustainability and communications officers and members of senior management from 12 companies **Format:** One-day training course on authentic external climate communication (two runs) ## Initial situation **How can companies structure their external climate communication in such a way that it truly motivates external stakeholders to change their decisions and behavior - while avoiding greenwashing?** This question was discussed by executives from various companies in the Düsseldorf area. ## ClimateMind's approach ClimateMind conducted a highly needs-oriented one-day training course with the following key components: - **Critical reflection** on how companies have communicated so far. What was effective and what was not? - **Sharpening awareness** through interactive exercises on recognizing and avoiding greenwashing. - **Step by step toward the goal** by getting to know and training with the “external climate communication” canvas - a tool developed by ClimateMind for planning and reflecting on effective external communication projects related to climate issues.   ## Results & Impact - **Confidence in action:** Thanks to a clear planning structure, participants feel more confident in dealing with external climate communication. - **Awareness of greenwashing:** Participants now have a clear understanding of what constitutes greenwashing and what does not. This enables them to avoid it. - **Strengthened communication skills and assured transfer:** Participants developed new approaches for credible and effective communication projects within their own organizations. ## Wie war das Feedback? | | > “Very well structured and logically organized." participant   To what extent would participants recommend the training to others (scale 0 to 10)? 9.25 | | --- | --- |   ## Sounds like exactly what you're looking for? Let's find out how ClimateMind can support you in a non-binding initial consultation – scientifically sound, practical, and transformative. [Make a nonbinding inquiry now](mailto:mail@climatemind.de) ### Relevance for other decision-makers Whether internationally active corporations or regional medium-sized companies: - **Psychology as a key ingredient**: If you really want to mobilize your stakeholders to help shape change, psychology is essential. The ClimateMind approach makes psychological knowledge practical and helps to avoid greenwashing and achieve real impact. ### Curious?   **Want to mobilize your stakeholders?** ClimateMind supports organizations across Europe in making their external communications strategic, credible, and effective. Let's talk. Kostenfreies Whitepaper # Lernen Sie über Motivational Interviewing - um mehr zu bewirken. ![P1177376](https://go.climatemind.de/hs-fs/hubfs/P1177376.jpg?width=2000&height=1500&name=P1177376.jpg) ### Kostenfreies Whitepaper: Psychologie, die wirkt. Entdecken Sie, wie Reaktanz, Überforderung oder Misstrauen Kommunikation blockieren – und wie Sie durch psychologische Strategien mehr Vertrauen, Resonanz und Wirkung erzielen. 📄 Jetzt herunterladen und mit wissenschaftlich fundierten Impulsen mehr bewirken. [Make a nonbinding inquiry now](mailto:mail@climatemind.de) ### Further resources   - 🧠 **[Our offerings for credible internal and external communication](https://go.climatemind.de/en/climate-storytelling?hsLang=en)** Training and consulting for organizations - 💌 **[Contact us](mailto:mail@climatemind.de)** For individual keynotes and presentations ![4-2](https://go.climatemind.de/hs-fs/hubfs/4-2.png?width=650&height=813&name=4-2.png) ![10-1](https://go.climatemind.de/hs-fs/hubfs/10-1.png?width=650&height=813&name=10-1.png) ![7-2](https://go.climatemind.de/hs-fs/hubfs/7-2.png?width=650&height=813&name=7-2.png) ![3-2](https://go.climatemind.de/hs-fs/hubfs/3-2.png?width=650&height=813&name=3-2.png) ![5-2](https://go.climatemind.de/hs-fs/hubfs/5-2.png?width=650&height=813&name=5-2.png) ![06-02](https://go.climatemind.de/hs-fs/hubfs/Bilder%20f%C3%BCr%20Case%20Studies%20Bildergallerie(1).png?width=1080&height=1350&name=Bilder%20f%C3%BCr%20Case%20Studies%20Bildergallerie(1).png) ![1-1](https://go.climatemind.de/hs-fs/hubfs/1-1.png?width=650&height=813&name=1-1.png) ![6-1](https://go.climatemind.de/hs-fs/hubfs/6-1.png?width=650&height=813&name=6-1.png) ## Insights into our work Wie sieht es aus, wenn wir unsere Trainings, Keynotes und Beratungsprozesse mit Wirkung umsetzen? Die Galerie gibt Ihnen einen Eindruck. Sie möchten weitere Projekte von uns kennenlernen? Dann schauen Sie sich gerne weitere Case Studies von uns an. - **[🔍 See all case studies](https://go.climatemind.de/en/case-studies?hsLang=en)**   # Rethinking sustainability – with ClimateMind. Get started now with a nonbinding consultation. 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