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Climate storytelling & narratives of transformation

Emotional resonance instead of pure facts – for communication that moves people.

Ready for communication that really works?

Get psychological expertise for credible, strategically effective sustainability communication.

Why this offer?

Facts alone cannot change the world.

What makes change possible are stories - stories of hope, connection, and agency. But many current narratives are either paralyzing or exaggerated.

We work with you to develop narratives that are emotionally resonant, psychologically sound and culturally relevant—for communication with a profound impact, meaningful participation, and strategic effect both internally and externally.

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Target groups

  • NGOs and movements seeking change
  • Communication and sustainability teams in companies
  • Cities, municipalities, and administrations
  • Educational actors and media
  • Organizations with storytelling needs in the context of transformation

Possible formats

✅ Storytelling training (half-day or full-day)

✅ Narrative Labs for developing effective storytelling patterns

✅ Consulting for communication strategy and tone

✅ Text coaching for statements, campaigns, or reports

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Frequently asked questions

  • What stories are needed for real change?
  • How do we address emotions without manipulating?
  • What narratives connect people instead of polarizing or overwhelming them?
  • How do we create meaning without falling into pathos?
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Contents (selection)

  • Fundamentals of effective narration & psychological resonance
  • Emotional connections and collective meanings
  • Linking individual and collective identity
  • Developing your own narrative for your organization, project, or campaign
  • Application to communication tools, speeches, reports, and participation

Goals

After this course...

  • Participants will understand the psychological principles of effective narratives
  • They will understand how emotions, values, and agency interact
  • They will develop their own stories that unite rather than divide
  • They will be able to use narratives in a targeted manner—strategically and authentically

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Sounds like exactly what you're looking for?

Let us find out in a non-binding initial consultation how ClimateMind can support you—scientifically sound, practical, and transformative.

Psychological background

This offering combines insights from:

  • Social psychology
  • Narrative psychology
  • Cognitive psychology
  • Climate psychology

Topics:

  • Collective emotions
  • Value associations
  • Resonance and cultural connectivity in sustainability communication

Key Facts

📍 Format: Online or in person

⏱  Duration: 2 hours to 2 days

🧑‍🤝‍🧑 Participants: 6–30 people

🧠 Expertise: Psychologists specializing in storytelling

💬 Language: German or English

Kostenfreies Whitepaper

Lernen Sie über Psychologie - um mehr zu bewirken.

8. Klima-Storytelling & Narrative

Kostenfreies Whitepaper: Geschichten, die Wandel möglich machen.

Lernen Sie, wie narrative Psychologie und Storytelling Menschen emotional erreichen – und Klimakommunikation motivierend und glaubwürdig gestalten. 📄 Jetzt herunterladen und Narrative mit Wirkung entwickeln.

Stimmen aus bisherigen Formaten

The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!

Denisse Atkinson

Chris Sanford

Product Designer, Google

I’ve had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process.

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Gabrielle Francis

Product Designer, Google

Eindrücke aus den Projekten

So sieht es in unseren Keynotes, Trainings, Workshops und Online-Kursen aus.

Rethink communication – with ClimateMind.

Get started now with a nonbinding strategy consultation.