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Motivate employees & embed sustainability internally

Sustainability becomes culture – not just a project.

Want to strengthen your organization from within?

Get psychological expertise for a credible, strategically effective sustainability culture.

Why this offer?

Many sustainability initiatives remain superficial – or fizzle out. Why?

Because they are supported by only a few, while the majority of employees remain uncertain, cautious, or internally distant.
 
Not out of rejection – but because emotional connectivity, psychological security, and co-creation are lacking.
 
We help organizations communicate and shape internal sustainability in such a way that people feel seen, understood, and invited. For a culture in which sustainability is not imposed, but supported.
 
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Target groups

  • Companies with sustainability strategies and employee retention programs
  • Administrations with internal sustainability goals
  • NGOs and educational organizations undergoing change
  • CSR and HR managers who want to embed change

 

Possible formats

✅ Mindset workshops to promote inner motivation

✅ In-house formats to connect strategy and everyday life

✅ Participation formats for employees at all levels

✅ Story coaching for internal communication and narratives

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Frequently asked questions

  • Why does our sustainability communication hardly resonate internally?
  • How can we encourage participation without overwhelming people?
  • What motivates employees to get involved instead of waiting to see what happens?
  • How can sustainability become part of our everyday culture?
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Contents (selection)

  • Psychological foundations of motivation and inner involvement
  • Linking individual relevance and organizational mission
  • Promoting identification with values and sustainability goals
  • Cultural anchors for sustainable behavior in everyday life
  • Space for uncertainty, skepticism, and transformational experiences
  • Transfer: From individual impulses to a vibrant movement within the company

Goals

After this offer...

  • teams understand why sustainability often fails to "catch on" internally
  • they develop new ways to create emotional connectivity
  • they identify psychological levers for internal activation
  • they strengthen their culture of co-creation, connection, and implementation

 

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Sound like exactly what you are looking for?

Let us find out in a non-binding initial consultation how ClimateMind can support you - scientifically sound, practical, and transformative.

Psychological background

The offer is based on:

  • Organizational psychology
  • Work psychology
  • Social psychology
  • Climate psychology

 

Topics:

  • Psychological safety
  • Intrinsic motivation
  • Value communication
  • Cultural change
  • Collective effectiveness

 

Key Facts

📍 Format: Online or in person

⏱  Duration: 2 hours to multiple modules

🧑‍🤝‍🧑 Participants: 8–40 people

🧠 Expertise: Psychologists with organizational and sustainability experience

💬 Language: German or English

Kostenfreies Whitepaper

Lernen Sie über Psychologie - um mehr zu bewirken.

1. Mitarbeitende aktivieren & Nachhaltigkeit intern verankern

Kostenfreies Whitepaper: Nachhaltigkeit beginnt im Inneren.

Erfahren Sie, wie Sie Mitarbeitende für Nachhaltigkeit gewinnen und interne Prozesse psychologisch fundiert gestalten – für mehr Verankerung, Motivation und Wirkung. 📄 Jetzt herunterladen und den Wandel von innen stärken.

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The template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!

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Eindrücke aus den Projekten

So sieht es in unseren Keynotes, Trainings, Workshops und Online-Kursen aus.

Rethink communication – with ClimateMind.

Get started now with a nonbinding strategy consultation.