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Political communication with psychological depth

Language that connects – even in polarizing times.

Book your initial consultation now

Would you like to make your political communication more empathetic, strategic, and psychologically sound?

Get psychological expertise for credible, strategically effective sustainability communication.

Book a free initial consultation

Why this offer?

Political communication requires more than just factual arguments. It requires empathy, resonance, clarity, and psychological sensitivity. Especially in times of polarization, disinformation, and crises of confidence, it becomes clear that language has an impact. But only if it is emotionally intelligent and psychologically based.

We support political actors, press offices, and communications teams in shaping language in such a way that it connects rather than divides, builds trust, and has an impact—even under pressure.
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Target groups

  • Ministries, authorities, and parliaments
  • Political parties, parliamentary groups, and political decision-makers
  • Press offices and communications departments
  • Political NGOs and civil society actors involved in media relations

 

Possible formats

✅ Workshops on empathetic communication and de-escalation

✅ Analysis and consulting on framing and strategic storytelling

✅ Development of communication strategies and tone guidelines

✅ Feedback on speeches, campaigns, or public statements
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Frequently asked questions

  • How do we speak in times of crisis without losing trust?
  • How do we communicate honestly without causing uncertainty?
  • How do we respond to polarization without reinforcing it?
  • How do we create a political language that unites?
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Contents (selection)

  • The effect of language on emotion, identity, and trust
  • Dealing with polarization, dehumanization, and framing traps
  • Psychological principles of credible communication
  • Linguistic design of dialogue, clarity, and empathy
  • Developing narrative strategies and communicative resilience
  • Application to real-life cases (e.g., speeches, crisis communication, campaigns)

Goals

After this offer...

  • participants communicate more empathetically, clearly, and effectively
  • they recognize the psychological dynamics behind reactions to language
  • they strengthen the credibility and connectivity of their communication
  • they develop strategies against polarization and for building trust

 

Book an initial consultation
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Psychological background

The offer is based on:

  • Political psychology
  • Language psychology
  • Social psychology
  • Climate psychology

 

Topics:

  • Trust building
  • Narratives
  • Polarization dynamics
  • Collective emotions
  • Communication psychology in a political context


Key Facts

📍 Format: Online or in person

⏱ Duration: 2 hours to several days / Individual or group formats

🧑‍🤝‍🧑 Participants: 1–20 people (depending on format)

🧠 Expertise: Psychologists with experience in political and media communication

💬 Language: German or English

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Product Designer, Google
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Rethink communication – with ClimateMind.

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