at the global level, climate action continues to struggle with coordination and consensus. Faced with overlapping crises, competing priorities, and complex trade-offs, decision-makers often fail to move from urgency to implementation. A recent example is the World Economic Forum in Davos, where climate policy – despite the acute urgency of the climate crisis and the fact that it is also a key driver of geopolitical tensions – played only a marginal role in the broader agenda.
But this is only part of the picture. Beyond global summits and political gridlock, real progress is happening –often quietly and without headlines. In companies, municipalities, and civil society, people are experimenting, learning, and pushing change forward under increasingly challenging conditions. Even as sustainability regulations are loosened and resistance grows, there is still room for action.
For those of us working in and with organizations or engaging directly with citizens, the challenge is clear: change now requires stronger communication, deeper psychological insight, and the ability to convince even without political tailwinds. This is exactly where ClimateMind comes in. We focus on the psychological foundations of climate action,supporting people and organizations to reduce resistance, build trust, and sustain motivation.
In this newsletter, you’ll find concrete examples of how we do this: from the spin-out of our non-profit organization to upcoming masterclasses, brand-new online courses, impact projects, and real client case studies. Progress may not dominate the headlines, but it is unfolding where people are equipped to act anyway.
Warmly, Janna Hoppmann
đź’Ş Spin-out of our non-profit company
Quietly and almost unnoticed, something important happened at the end of the year. Something that will fundamentally shape ClimateMind’s future. ClimateMind has officially spun out as a social enterprise (non-profit gGmbH), marking the next phase of a journey that started nearly five years ago. Currently, we are in the final formal stages of the spin-off.
A growing team, dozens of projects, and countless conversations across sectors–all driven by curiosity, energy, and a clear mission. Until now, this work was carried out within a flexible start-up structure. That worked well. But we’ve reached a point where structure matters.
With a clear systems-change approach –integrating psychology into climate governance, diplomacy, finance, business, and leadership–this new legal form creates the foundation for what comes next. Looking ahead to 2026, we are preparing to work with long-term partners such as foundations, public funders, and impact investors who want to help scale our mission.
This spring holds exciting learning opportunities for you! 👉 Our next Masterclass cohort will start on Febuary 23, 2026. Get ready to sign up!
Are you an employee of a non-profit organisation, responsible for sustainability and communication in your company or a climate activist? Then our masterclasses are brilliant for you! Let's take your transformation skills to the next level! It is the perfect chance to dive deeper into the psychology of climate communication – and become the changemaker you want to be.
Masterclass | Climate Psychology
Join the 15-week learning journey including 10 online modules and live webinars, diving deep in the essentials of climate psychology.
We’re excited to launch a new format in the ClimateMind Academy: short 2-hour courses that offer an accessible entry point into our core topics. The courses are based on the content of our in-depth Masterclasses (comprising ~ 25 hours) and are designed for everyone who wants to quickly build practical psychological insights, without committing to a longer program.
To celebrate the launch, all new courses are currently available at a special 🎉 introductory price of €45.
Our new courses at a glance:
Understanding Cognitive Dissonance
Learn why people often act against their own climate knowledge – and how cognitive dissonance shapes everyday decisions and resistance to change. 👉 Sign up here
Climate Anxiety & Self-Efficacy
Explore how climate anxiety emerges, when it becomes paralyzing, and how self-efficacy can turn difficult emotions into constructive action. 👉 Sign up here
Social Norms & Social Identity in Climate Action
Understand how group norms and identities influence climate-friendly behaviour – and how they can be leveraged to accelerate change. 👉 Sign up here
Self-Worth Protection & Climate Action
Discover how threats to self-image can block climate engagement – and what helps people stay open, reflective, and motivated. 👉 Sign up here
This online training series aims to strengthen personal motivation and resilience, even under challenging conditions. We tailored the training specifically to climate protection and adaptation managers who want to sustain their professional impact while maintaining their long-term wellbeing.
đź’Ş Real impact in real projects: Our client case studies
We’re often asked about our approaches, methods, and the ClimateMind toolbox. That’s why we’re now sharing real projects as case studies – to give you a closer look at how ClimateMind works as the world’s first international climate psychology agency.
Are you searching for a training for your team? Here is one example of what organizations are asking us for: How do you communicate climate action in a way that truly motivates municipalities to act?
For the state office of a German federal state, we tackled this challenge through a tailored, practice-oriented training series using psychological frameworks and tools such as the Climate Communication Canvas, strengthening impact-focused strategies and communication skills within the team.
Discover how ClimateMind can equip your team to connect, motivate, and move people toward change!
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ClimateMind, Janna Hoppmann, FlottwellstraĂźe 17, Berlin, Berlin 10785, Deutschland
