Project period: September 2024

Client: Alliance for Development and Climate Foundation

Target group: Core team of the foundation (12 people)

Format: 1-day training course

Initial situation

Unfortunately, talking a lot about climate issues in consultations does not necessarily mean that what is said will bear fruit. That is why the employees of the Alliance for Development and Climate Foundation asked themselves: How can we conduct discussions about climate protection in such a way that our counterparts are motivated rather than put off?

ClimateMind's approach

ClimateMind is a highly needs-oriented training program based on a tailored preliminary survey of participants using questionnaires and interviews. It includes the following components:

Scientifically based content on motivational interviewing techniques with a focus on the climate context.
Practical training methodology in the form of exercises that build on each other with concrete application examples.
Reflection phases to reflect on and improve one's own conversation experiences.

Results & Impact

Significantly increased communication skills: Participants are very aware of the dos and don'ts in conversations on climate issues.
Strengthened ability to engage in dialogue: Resistance to climate issues is no longer experienced as a barrier, but is addressed constructively in conversations.
Greater effectiveness: Participants are able to achieve a greater impact with their conversations on climate issues.

Relevance for other decision-makers

Motivational interviewing offers an effective tool for teams that aim to promote sustainable action through dialogue. The ClimateMind approach shows that:

Psychologically based communication is more effective than simply conveying information.
Reflective motivation rather than pressure promotes acceptance and motivation to act.

This is particularly relevant for organizations that want to advance sustainability issues in dialogue with politics, society, or business.

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