---
title: Case Study | Climate protection starts in the mind
description: Discover the six psychological barriers to sustainable action—and how you can still reach your target groups. ClimateMind shows you how to avoid reactance, build trust, and create communication that really works.
---

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# Case Study: Climate protection starts in the mind

**How a keynote speech by ClimateMind reveals psychological barriers—and inspires decision-makers.**

[Book your initial consultation now](mailto:mail@climatemind.de)

## Ready for change that really works?

Learn about the six most common barriers to sustainable behavior - and how to overcome them with psychological knowledge.

[Make a nonbinding inquiry now](mailto:mail@climatemind.de)

**Project period:** May 2025

**Client:** Regional Energy Agency Braunschweig

**Target group:** Executives and sustainability officers from over 40 organizations in the Braunschweig area

**Format:** Keynote speech at the second major event of the Energy Efficiency and Sustainability Business Network

## Initial situation

**How can organizations motivate their employees to do more for climate protection in the workplace - beyond simply imposing bans?** This question occupied the participants of the Braunschweig business network. One thing was clear: if you really want to change something, you have to understand what prevents people from taking action.

## ClimateMind's approach

As part of the major event, ClimateMind took to the stage with a 30-minute keynote speech presenting key scientific findings from climate psychology:

- **A look into the brain and heart:** What prevents employees from behaving in a more climate-friendly manner?
- **Moving the brain and heart:** Teaching effective strategies for activating employees – evidence-based and practical.
- **Reflecting on the current situation:** Participants identified live the psychological barriers that are currently most pronounced among their employees.

 

## Results & Impact

- **A fundamental understanding** of the psychological mechanisms that promote or inhibit climate-friendly behavior.
- **Practical approaches** on how employees and customers can be specifically motivated to rethink and act.

## Wie war das Feedback?

| ![Design ohne Titel(1)](https://go.climatemind.de/hs-fs/hubfs/Design%20ohne%20Titel(1).png?width=287&height=287&name=Design%20ohne%20Titel(1).png) | > „In his keynote speech, Fabian Hirt inspired entrepreneurs to think holistically about sustainability. He managed to convey complex interrelationships in climate psychology with great clarity, making his presentation the highlight of our conference!" Niklas Krüger , Project management by the Regional Energy Agency (Regionale EnergieAgentur e.V.) in the Braunschweig-Wolfsburg metropolitan region |
| --- | --- |

 

## Sounds like exactly what you're looking for?

Let's find out how ClimateMind can support you in a non-binding initial consultation – scientifically sound, practical, and transformative.

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### Relevance for other decision-makers

Whether in industry, administration, or education, people everywhere make decisions for or against climate protection every day. That's why: 

- **Psychology is a key piece of the puzzle:** only those who understand the psychological mechanisms behind it can truly promote climate-friendly behavior effectively.

ClimateMind provides the right impetus for this - compact, connectable, and relevant across industries.  

### Curious?

 

**Want to get your employees involved too?**  
ClimateMind supports organizations worldwide in promoting climate protection in everyday working life. Let's talk.

 Kostenfreies Whitepaper

# Lernen Sie über Motivational Interviewing - um mehr zu bewirken.

![P1177376](https://go.climatemind.de/hs-fs/hubfs/P1177376.jpg?width=2000&height=1500&name=P1177376.jpg)

### Kostenfreies Whitepaper: Psychologie, die wirkt.

Entdecken Sie, wie Reaktanz, Überforderung oder Misstrauen Kommunikation blockieren – und wie Sie durch psychologische Strategien mehr Vertrauen, Resonanz und Wirkung erzielen. 📄 Jetzt herunterladen und mit wissenschaftlich fundierten Impulsen mehr bewirken.

[Make a nonbinding inquiry now](mailto:mail@climatemind.de)

### Further resources

 

- 🧠 **[Our offers on the 6 psychological barriers to action](https://go.climatemind.de/en/keynote-barriers?hsLang=en)**<https://go.climatemind.de/keynote-barrieren?hsLang=en>  
  Keynote address for politics, business, and civil society
- 💌 **[Contact us](mailto:mail@climatemind.de)**  
  For individual keynotes and presentations

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## Insights into our work

 What does it look like when we implement our training courses, keynotes, and consulting processes effectively? The gallery gives you an impression.

Would you like to learn about more of our projects? Then take a look at our other case studies.

- **[🔍 See all case studies](https://go.climatemind.de/en/case-studies?hsLang=en)**

 

# Rethinking sustainability - with ClimateMind.

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